# Creator-Monetarisierung: Daten 2026

Was die Plattformen Creatorn zahlen, wer berechtigt ist und was Marken pro Post zahlen. Jede Zahl ist mit ihrer Quelle verlinkt.

URL: https://shortformkit.com/de/creator-monetarisierung-daten-2026/
Updated: 2026-10-12

Stand: 2026-10-13. Werte und Quellen im Original (Englisch). Lizenz: CC BY 4.0.

[Alles als JSON](https://shortformkit.com/data/creator-monetization-data-2026.json) [CSV: Monetarisierungsprogramme und Voraussetzungen](https://shortformkit.com/data/creator-monetization-data-2026-programs.csv) [CSV: YouTube- und TikTok-RPM nach Nische](https://shortformkit.com/data/creator-monetization-data-2026-rpm-by-niche.csv) [CSV: YouTube-CPM und -RPM nach Land](https://shortformkit.com/data/creator-monetization-data-2026-rpm-by-country.csv) [CSV: Engagement-Raten im Vergleich](https://shortformkit.com/data/creator-monetization-data-2026-engagement-benchmarks.csv) [CSV: Preise für Sponsored Posts nach Followerzahl](https://shortformkit.com/data/creator-monetization-data-2026-sponsorship-rates.csv)

[Monetarisierungsprogramme und Voraussetzungen](https://shortformkit.com/de/creator-monetarisierung-daten-2026/#programs) · [YouTube- und TikTok-RPM nach Nische](https://shortformkit.com/de/creator-monetarisierung-daten-2026/#rpm_by_niche) · [YouTube-CPM und -RPM nach Land](https://shortformkit.com/de/creator-monetarisierung-daten-2026/#rpm_by_country) · [Engagement-Raten im Vergleich](https://shortformkit.com/de/creator-monetarisierung-daten-2026/#engagement_benchmarks) · [Preise für Sponsored Posts nach Followerzahl](https://shortformkit.com/de/creator-monetarisierung-daten-2026/#sponsorship_rates)

## Monetarisierungsprogramme und Voraussetzungen

| Plattform | Programm | Quellenart | Status | Voraussetzungen | Umsatzbeteiligung | Auszahlung | Hinweise | Quellen |
|---|---|---|---|---|---|---|---|---|
| YouTube | YouTube Partner Program (ads & Premium revenue sharing level) | official | active; entry thresholds change for new applicants on 2027-02-01 | **subscribers:** 1000; **watch hours:** 4,000 qualified public long-form watch hours in the last 12 months; **shorts views alternative:** or 10,000,000 qualified public Shorts views in the last 90 days; **age:** not stated on the YPP overview page; **region:** must live in a country/region where YPP is available; **other:** follow YouTube channel monetization policies, no active Community Guidelines strikes, 2-Step Verification on the Google Account, advanced features access, one active AdSense for YouTube account linked | **long form watch page ads:** 55% of net ad revenue to creator; **shorts:** 45% of revenue allocated to the creator from the Shorts Creator Pool; **fan funding:** 70% of net revenue from channel memberships, Super Chat, Super Stickers, Super Thanks | Paid via linked AdSense for YouTube account once the local payment threshold is reached; YPP review typically takes about 1 month after applying. | Shorts views from the Shorts feed do not count toward the 4,000 watch-hour threshold. | [YouTube Partner Program overview & eligibility (YouTube ](https://support.google.com/youtube/answer/72851) (official) [YouTube Partner Program revenue share terms (YouTube Help)](https://support.google.com/youtube/answer/72902) (official) |
| YouTube | YouTube Partner Program changes effective 2027-02-01 | official | announced 2026-08-10, effective 2027-02-01 | **subscribers:** 1000; **watch hours:** new applicants: 8,000 qualified watch hours in the last 365 days; **shorts views alternative:** or 20,000,000 qualified Shorts views in the last 90 days; **existing members:** YPP status of existing members is not affected by the new entry thresholds; **shorts revenue condition:** to earn from the Shorts Creator Pool each month, channels must maintain 10,000,000 qualified Shorts views over the last 90 days; channels below stay in YPP and keep long-form earnings; **terms deadline:** accept updated terms in YouTube Studio by 2027-01-31 to keep fully monetizing | **premium lite:** creators share in a pool representing 60% of net Premium Lite subscription revenue; **premium:** creators share in a pool representing 30% of net Premium subscription revenue; **targeted shorts ads:** eligible creators earn a direct 45% revenue share from those placements | Fan-funding (500-subscriber) eligibility unchanged per the help page. | The YouTube blog describes the Premium Lite split as distributed by watch time; it also announces future alternatives for sub-threshold creators (Shopping bonuses, brand deal incentives) without details. | [Changes to the YouTube Partner Program (YouTube Help)](https://support.google.com/youtube/answer/12843009) (official) [New opportunities to earn and changes to the YouTube Partner](https://blog.youtube/news-and-events/youtube-partner-program-updates-2027-new-opportunities-earn/) (official) |
| YouTube | Expanded YouTube Partner Program (fan funding & Shopping level) | official | active | **subscribers:** 500; **uploads:** 3 valid public uploads in the last 90 days; **watch hours:** 3,000 qualified watch hours in the last 12 months; **shorts views alternative:** or 3,000,000 qualified Shorts views in the last 90 days; **region:** available in eligible countries only | **fan funding:** 70% of net revenue from memberships, Super Chat, Super Stickers, Super Thanks; **ads:** not included at this level (requires 1,000-subscriber level) | Features: channel memberships, Super Chat & Super Stickers, Super Thanks, Jewels and gifts, Shopping. | – | [Overview of the expanded YouTube Partner Program (YouTube He](https://support.google.com/youtube/answer/13429240) (official) [YouTube Partner Program revenue share terms (YouTube Help)](https://support.google.com/youtube/answer/72902) (official) |
| YouTube | YouTube Shorts revenue sharing (Shorts Creator Pool) | official | active | **requirement:** must be in the YouTube Partner Program (ads level); from 2027-02-01 also 10M qualified Shorts views in the last 90 days to earn from the pool | **shorts:** creators keep 45% of their allocated revenue, regardless of music use | Monthly Shorts feed ad revenue is pooled; part is allocated to the Creator Pool based on engaged views and music use (e.g. a Short with 1 track sends half of its share to music licensing); creators receive a share proportional to their engaged views, then keep 45%. | – | [YouTube Shorts monetization policies / revenue sharing (YouT](https://support.google.com/youtube/answer/12504220) (official) [YouTube Partner Program revenue share terms (YouTube Help)](https://support.google.com/youtube/answer/72902) (official) [Changes to the YouTube Partner Program (YouTube Help)](https://support.google.com/youtube/answer/12843009) (official) |
| TikTok | Creator Rewards Program | official | active | **followers:** 10000; **views:** 100,000 video views in the last 30 days; **age:** 18+ (19+ in South Korea per industry sources); **account:** personal account (not Business) in good standing; **video length:** original videos longer than 1 minute; **min views per video:** 1,000 qualified For You feed views before a video starts earning; **region:** selected countries only; TikTok does not publish a full list on the pages fetched. Industry sources list US, UK, Germany, France, Japan, South Korea, Brazil; Make Influence (Aug 2026) adds Italy and Spain. | **model:** No fixed revenue-share percentage published. Rewards are computed per 1,000 qualified views (RPM) from originality, play duration, search value and audience engagement; terms say rewards depend on country of view origin, view count, engagement and view authenticity. | Calculated monthly, paid on the 15th via PayPal/Hyperwallet when the balance reaches the minimum threshold: EEA terms state USD 50 (or local equivalent). TokConnect notes TikTok help center pages have shown USD 10, Neal Schaffer reports USD 10. | Qualified view (industry definition, consistent with the EEA terms' 5-second rule): unique For You feed view of 5+ seconds, or search view of 30+ seconds (TokConnect). TikTok support pages did not render during research, so the region list and USD 10 figure are industry-sourced. | [Introducing the new Creator Rewards Program (TikTok Newsroom](https://newsroom.tiktok.com/introducing-the-new-creator-rewards-program?lang=en) (official) [Creator Rewards Program Terms (TikTok legal)](https://www.tiktok.com/legal/page/global/tiktok-creator-rewards-program-eea/en) (official) [TikTok Creator Rewards Program: Rules, Pay and Qualified Vie](https://tokconnect.com/guides/tiktok-creator-rewards-program/) (industry) [TikTok's Creator Rewards Program Explained 2026 (Make I](https://www.makeinfluence.com/en/academy/tiktok-creator-rewards-program-how-organic-monetization-works-in-2026) (industry) [TikTok Creator Rewards Program: What It Pays, Who Qualifies ](https://nealschaffer.com/tiktok-creator-rewards-program/) (industry) |
| Facebook | Facebook Content Monetization | official | active, invitation-only (interest form available) | **official:** invitation-only; invitations sent regularly to qualified creators; creators can express interest via Professional Dashboard > Monetization > Content Monetization; **industry reported thresholds:** 10,000 Page followers, 600,000 minutes viewed in the last 60 days, at least 5 active videos, Page at least 30 days old, 18+, eligible country (ShortSync, not stated as official Meta numbers) | **model:** Meta does not publish a revenue-share percentage on the page fetched; earnings from reels, photos, text posts and Stories based on performance. | Industry-reported: monthly earning period, payout around the 21st of the following month; minimum USD 25 in the US, USD 100 (or local equivalent) elsewhere (ShortSync). Meta lowered the US threshold from USD 100 to USD 25 in Dec 2022, initially for Stars and Subscriptions (SEJ). | CMP replaced Reels Play, In-Stream Ads and the Performance Bonus (industry). | [Facebook Content Monetization (Meta for Creators)](https://creators.facebook.com/tools/facebook-content-monetization) (official) [Facebook Content Monetization Program: The Complete 2026 Gui](https://www.shortsync.app/resources/facebook-content-monetization-program-2026) (industry) [Facebook enables new ways to make money, faster payouts (Sea](https://www.searchenginejournal.com/facebook-enables-new-ways-to-make-money-faster-payouts/473651) (industry) |
| Facebook | Creator Fast Track | official | launched 2026-03-18 | **followers:** at least 100,000 followers on Instagram, TikTok or YouTube (USD 1,000/month tier) or more than 1,000,000 on at least one of those platforms (USD 3,000/month tier); **posting:** share eligible reels on Facebook; **region:** not specified in the announcement | **model:** guaranteed USD 1,000 or USD 3,000 per month for three months, then performance-based via Facebook Content Monetization (immediate access granted) | Three months of guaranteed pay. | – | [Creator Fast Track (Meta Newsroom, 2026-03-18)](https://about.fb.com/news/2026/03/creator-fast-track-grow-your-audience-earn-money-on-facebook/) (official) |
| Instagram | Instagram native monetization (Subscriptions, gifts, Branded Content) | industry | no per-view ad revenue share | **subscriptions and branded content:** unlock at 10,000 followers (vidIQ); **live badges:** most accounts, no follower minimum (vidIQ) | **model:** Instagram does not pay creators per view; the Reels Play bonus ended for most accounts in 2023 (vidIQ). | – | Official Instagram help pages could not be read (cookie wall), so this row is industry-sourced only. | [YouTube vs Instagram: Who Pays Creators More in 2026? (vidIQ](https://vidiq.com/blog/post/youtube-vs-instagram-who-pays-creators-more/) (industry) |
| X | Original Content Rewards | official | active; replaces Creator Revenue Sharing (new enrollments closed 2026-08-07, program retired 2026-09-07) | **subscription:** active X Premium, Premium+ or Premium Business; **impressions:** at least 500,000 Home Timeline impressions from verified users in the last 90 days (replies excluded); **followers:** at least 500 verified followers; **age:** 18+; **account:** Personal or Business account in good standing; political/government organizations not eligible; **region:** must be based in a country where the program is available; **content:** must actively post original content | **model:** payouts based on qualified impressions: unique impressions from Premium users on the Home Timeline where at least 50% of the post is visible; no percentage published | Every two weeks, minimum USD 30. US: X Money account; non-US: Stripe payout account plus identity verification. | Rejected applicants can appeal once and reapply after 42 days. | [Original Content Rewards (X Help Center)](https://help.x.com/en/using-x/original-content-rewards) (official) |
| X | Creator Revenue Sharing (retired) | official | retired 2026-09-07; final payout around 2026-09-11 | **subscription:** Premium, Premium Business or Premium Organizations; **impressions:** 5,000,000 organic impressions in the last 3 months; **followers:** 500 verified followers; **region:** supported payout countries | **model:** based on verified Home Timeline impressions; Premium+ views may carry more value; no percentage published | Every two weeks, minimum USD 30, via Stripe or X Money. | Kept for historical comparison only. | [Creator Revenue Sharing (X Help Center)](https://help.x.com/en/using-x/creator-revenue-sharing) (official) |
| Snapchat | Snapchat Monetization Program (Stories + Spotlight) | official | active | **followers:** 50000; **view time:** 15,000 hours of view time over the last 28 days, with at least 3,000 hours from Spotlight (current help page); **age:** 18+ or age of majority; **other:** Snap Star verification, original, advertiser-friendly content, eligible country, from 2026-05-07: at least 100 hours of total Spotlight view time over the last 28 days to keep maximum rewards; **previous criteria dec 2024:** 25 posts/month to Saved Stories or Spotlight, posting on 10 of the last 28 days, and 10M Snap views or 1M Spotlight views or 12,000 hours view time in 28 days | **model:** ads placed between Snaps in Public Stories and within Spotlight; creators receive a share of revenue based on watch time; percentage not disclosed | Cash out a minimum of USD 100, daily, after payout onboarding. | Spotlight videos over 1 minute became monetizable from 2025-02-01. The help page and the Dec 2024 announcement list different thresholds; the help page is treated as current. | [About Snapchat's Monetization Program (Snapchat Support](https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program) (official) [Snapchat Introduces New, Unified Monetization Program for Cr](https://newsroom.snap.com/snapchat-new-creator-monetization) (official) |

## YouTube- und TikTok-RPM nach Nische

| Nische | Bezeichnung | Format | Kennzahl | Tief | Hoch | Median | Hinweise | Quellenart | Quellen |
|---|---|---|---|---|---|---|---|---|---|
| all_niches | All niches (long-form) | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 1.0 | 7.0 | 2.3 | Medians from measured Studio data sit well below estimator ranges. Q4 peak (Nov median $2.35) vs January trough ($1.56) per AIR. | industry | [How Much Does YouTube Really Pay in 2026? Real RPM Data From](https://air.io/en/air-data-findings/how-much-does-youtube-really-pay-in-2026-real-rpm-data-from-300-channels) (industry) [How Much Does YouTube Pay Per View in 2026? (vidIQ, 2026-04-](https://vidiq.com/blog/post/how-much-does-youtube-pay-per-view/) (industry) [How Much YouTube Pays Per 1,000 Views (SocialCal, 2026-05-11](https://www.socialcal.app/blog/how-much-does-youtube-pay-for-1000-views) (industry) |
| finance | Finance / investing / business | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 0.73 | 25.0 | 2.01 | Biggest disagreement in the dataset: the only measured sample (AIR) is small and much lower than estimator ranges. Most estimator sources cluster at $4 to $17. AIR reports a +60% Q4 premium for finance. | industry | [How Much Does YouTube Really Pay in 2026? Real RPM Data From](https://air.io/en/air-data-findings/how-much-does-youtube-really-pay-in-2026-real-rpm-data-from-300-channels) (industry) [YouTube RPM Explained (vidIQ, updated 2026-03-13)](https://vidiq.com/blog/post/youtube-rpm/) (industry) [Highest-Paying YouTube Niches in 2026: CPM & RPM by Cate](https://www.vidiq.com/blog/post/most-profitable-youtube-niches) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) [How Much YouTube Pays Per 1,000 Views (SocialCal, 2026-05-11](https://www.socialcal.app/blog/how-much-does-youtube-pay-for-1000-views) (industry) |
| tech | Tech / gadgets / software | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 0.7 | 12.0 | 2.33 | AIR finds only 34% of tech views show an ad, which explains the low measured RPM despite high CPMs. | industry | [How Much Does YouTube Really Pay in 2026? Real RPM Data From](https://air.io/en/air-data-findings/how-much-does-youtube-really-pay-in-2026-real-rpm-data-from-300-channels) (industry) [YouTube RPM Explained (vidIQ, updated 2026-03-13)](https://vidiq.com/blog/post/youtube-rpm/) (industry) [YouTube CPM & RPM Rates 2026: Average, Niches, Countries](https://milx.app/en/trends/which-countries-have-the-best-youtube-cpm-rates-in-2025) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) [How Much YouTube Pays Per 1,000 Views (SocialCal, 2026-05-11](https://www.socialcal.app/blog/how-much-does-youtube-pay-for-1000-views) (industry) |
| education | Education / science / how-to | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 2.0 | 19.5 | 10.22 | AIR ranks education the highest-paying niche (77% monetized playbacks). MilX reuses AIR's $10.22 median, so it is not counted as independent. | industry | [How Much Does YouTube Really Pay in 2026? Real RPM Data From](https://air.io/en/air-data-findings/how-much-does-youtube-really-pay-in-2026-real-rpm-data-from-300-channels) (industry) [YouTube RPM Explained (vidIQ, updated 2026-03-13)](https://vidiq.com/blog/post/youtube-rpm/) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) [How Much YouTube Pays Per 1,000 Views (SocialCal, 2026-05-11](https://www.socialcal.app/blog/how-much-does-youtube-pay-for-1000-views) (industry) |
| health_fitness | Health / fitness / sport | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 0.72 | 10.0 | 1.23 | AIR's category mixes health with sport and measures far lower than estimators. | industry | [How Much Does YouTube Really Pay in 2026? Real RPM Data From](https://air.io/en/air-data-findings/how-much-does-youtube-really-pay-in-2026-real-rpm-data-from-300-channels) (industry) [YouTube RPM Explained (vidIQ, updated 2026-03-13)](https://vidiq.com/blog/post/youtube-rpm/) (industry) [YouTube CPM & RPM Rates 2026: Average, Niches, Countries](https://milx.app/en/trends/which-countries-have-the-best-youtube-cpm-rates-in-2025) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) [How Much YouTube Pays Per 1,000 Views (SocialCal, 2026-05-11](https://www.socialcal.app/blog/how-much-does-youtube-pay-for-1000-views) (industry) |
| travel | Travel | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 1.49 | 4.95 | – | No measured (Studio) data found; both are estimates. | industry | [YouTube RPM Explained (vidIQ, updated 2026-03-13)](https://vidiq.com/blog/post/youtube-rpm/) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) |
| food | Food / cooking | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 1.5 | 5.0 | 2.25 | AIR reports a +39% Q4 premium for food. | industry | [How Much Does YouTube Really Pay in 2026? Real RPM Data From](https://air.io/en/air-data-findings/how-much-does-youtube-really-pay-in-2026-real-rpm-data-from-300-channels) (industry) [YouTube RPM Explained (vidIQ, updated 2026-03-13)](https://vidiq.com/blog/post/youtube-rpm/) (industry) |
| lifestyle | Lifestyle | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 0.5 | 5.24 | 2.98 | Sources define lifestyle differently (SocialCal lumps it with vlogs). | industry | [How Much Does YouTube Really Pay in 2026? Real RPM Data From](https://air.io/en/air-data-findings/how-much-does-youtube-really-pay-in-2026-real-rpm-data-from-300-channels) (industry) [How Much YouTube Pays Per 1,000 Views (SocialCal, 2026-05-11](https://www.socialcal.app/blog/how-much-does-youtube-pay-for-1000-views) (industry) |
| beauty_fashion | Beauty / fashion | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 1.38 | 6.0 | – | No measured (Studio) data found; vidIQ only gives CPM ($4 to $12). | industry | [YouTube CPM & RPM Rates 2026: Average, Niches, Countries](https://milx.app/en/trends/which-countries-have-the-best-youtube-cpm-rates-in-2025) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) [Highest-Paying YouTube Niches in 2026: CPM & RPM by Cate](https://www.vidiq.com/blog/post/most-profitable-youtube-niches) (industry) |
| gaming | Gaming | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 0.5 | 4.0 | 2.05 | Good agreement across sources. | industry | [How Much Does YouTube Really Pay in 2026? Real RPM Data From](https://air.io/en/air-data-findings/how-much-does-youtube-really-pay-in-2026-real-rpm-data-from-300-channels) (industry) [YouTube RPM Explained (vidIQ, updated 2026-03-13)](https://vidiq.com/blog/post/youtube-rpm/) (industry) [YouTube CPM & RPM Rates 2026: Average, Niches, Countries](https://milx.app/en/trends/which-countries-have-the-best-youtube-cpm-rates-in-2025) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) [How Much YouTube Pays Per 1,000 Views (SocialCal, 2026-05-11](https://www.socialcal.app/blog/how-much-does-youtube-pay-for-1000-views) (industry) |
| vlog_entertainment | Vlogs / entertainment / comedy | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 0.5 | 5.02 | 2.43 | AIR's measured median is above estimator ranges for this niche. | industry | [How Much Does YouTube Really Pay in 2026? Real RPM Data From](https://air.io/en/air-data-findings/how-much-does-youtube-really-pay-in-2026-real-rpm-data-from-300-channels) (industry) [YouTube RPM Explained (vidIQ, updated 2026-03-13)](https://vidiq.com/blog/post/youtube-rpm/) (industry) [YouTube CPM & RPM Rates 2026: Average, Niches, Countries](https://milx.app/en/trends/which-countries-have-the-best-youtube-cpm-rates-in-2025) (industry) [How Much YouTube Pays Per 1,000 Views (SocialCal, 2026-05-11](https://www.socialcal.app/blog/how-much-does-youtube-pay-for-1000-views) (industry) |
| music | Music | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 0.5 | 4.16 | 2.28 | vidIQ lists music CPM (not RPM) at about $1 to $3. Music channels that own rights also earn via Content ID (AIR). | industry | [How Much Does YouTube Really Pay in 2026? Real RPM Data From](https://air.io/en/air-data-findings/how-much-does-youtube-really-pay-in-2026-real-rpm-data-from-300-channels) (industry) [How Much YouTube Pays Per 1,000 Views (SocialCal, 2026-05-11](https://www.socialcal.app/blog/how-much-does-youtube-pay-for-1000-views) (industry) [Highest-Paying YouTube Niches in 2026: CPM & RPM by Cate](https://www.vidiq.com/blog/post/most-profitable-youtube-niches) (industry) |
| kids | Kids / family | YouTube long-form | RPM, USD per 1,000 views (creator earnings) | 0.16 | 3.0 | 0.33 | Made-for-kids limits on ads; AIR finds only 32% of kids long-form views monetize. | industry | [How Much Does YouTube Really Pay in 2026? Real RPM Data From](https://air.io/en/air-data-findings/how-much-does-youtube-really-pay-in-2026-real-rpm-data-from-300-channels) (industry) [YouTube RPM Explained (vidIQ, updated 2026-03-13)](https://vidiq.com/blog/post/youtube-rpm/) (industry) [How Much YouTube Pays Per 1,000 Views (SocialCal, 2026-05-11](https://www.socialcal.app/blog/how-much-does-youtube-pay-for-1000-views) (industry) |
| youtube_shorts_all | YouTube Shorts (all niches) | YouTube Shorts | RPM, USD per 1,000 views (creator earnings) | 0.01 | 0.33 | – | Sources disagree by roughly 3x; AIR is measured Studio data (274 channels), vidIQ is a planning estimate. | industry | [YouTube Shorts RPM vs Long-Form (AIR Media-Tech, updated 202](https://air.io/en/air-data-findings/youtube-shorts-rpm-vs-long-form-how-much-do-shorts-earn-in-2026) (industry) [How Much Does YouTube Pay Per View in 2026? (vidIQ, 2026-04-](https://vidiq.com/blog/post/how-much-does-youtube-pay-per-view/) (industry) |
| tiktok_creator_rewards | TikTok Creator Rewards Program | TikTok (videos > 1 min) | RPM, USD per 1,000 qualified views | 0.4 | 1.5 | – | TikTok publishes no rate; ranges come from creator self-reports. Finance/business reported higher, entertainment lower. | industry | [TikTok Creator Rewards Program: Rules, Pay and Qualified Vie](https://tokconnect.com/guides/tiktok-creator-rewards-program/) (industry) [TikTok's Creator Rewards Program Explained 2026 (Make I](https://www.makeinfluence.com/en/academy/tiktok-creator-rewards-program-how-organic-monetization-works-in-2026) (industry) |
| facebook_content_monetization | Facebook Content Monetization | Facebook | RPM, USD per 1,000 views (creator earnings) | 0.3 | 20.0 | – | Single source; treat as directional. | industry | [Facebook Content Monetization Program: The Complete 2026 Gui](https://www.shortsync.app/resources/facebook-content-monetization-program-2026) (industry) |

## YouTube-CPM und -RPM nach Land

| Land | Name | Währung | cpm low | cpm high | rpm est low | rpm est high | shorts rpm | Hinweise | Quellenart | Quellen |
|---|---|---|---|---|---|---|---|---|---|---|
| US | United States | USD | 14.67 | 32.75 | 5.1 | 10.81 | 0.328 | MilX CPM is a creator-network (Studio-side) figure; Lenostube CPM is advertiser-side and runs about 2x higher. RPM values are the sources' own estimates for long-form. | industry | [Countries with the highest YouTube CPM in 2026 (MilX, update](https://milx.app/en/cases/in-what-countries-cpm-are-the-highest) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) [YouTube Shorts RPM vs Long-Form (AIR Media-Tech, updated 202](https://air.io/en/air-data-findings/youtube-shorts-rpm-vs-long-form-how-much-do-shorts-earn-in-2026) (industry) |
| GB | United Kingdom | USD | 8.91 | 21.59 | 3.1 | 7.12 | 0.166 | MilX CPM is a creator-network (Studio-side) figure; Lenostube CPM is advertiser-side and runs about 2x higher. RPM values are the sources' own estimates for long-form. | industry | [Countries with the highest YouTube CPM in 2026 (MilX, update](https://milx.app/en/cases/in-what-countries-cpm-are-the-highest) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) [YouTube Shorts RPM vs Long-Form (AIR Media-Tech, updated 202](https://air.io/en/air-data-findings/youtube-shorts-rpm-vs-long-form-how-much-do-shorts-earn-in-2026) (industry) |
| CA | Canada | USD | 9.93 | 29.15 | 3.45 | 9.62 | 0.165 | MilX CPM is a creator-network (Studio-side) figure; Lenostube CPM is advertiser-side and runs about 2x higher. RPM values are the sources' own estimates for long-form. | industry | [Countries with the highest YouTube CPM in 2026 (MilX, update](https://milx.app/en/cases/in-what-countries-cpm-are-the-highest) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) [YouTube Shorts RPM vs Long-Form (AIR Media-Tech, updated 202](https://air.io/en/air-data-findings/youtube-shorts-rpm-vs-long-form-how-much-do-shorts-earn-in-2026) (industry) |
| AU | Australia | USD | 13.3 | 36.21 | 4.65 | 11.95 | 0.193 | MilX CPM is a creator-network (Studio-side) figure; Lenostube CPM is advertiser-side and runs about 2x higher. RPM values are the sources' own estimates for long-form. Lenostube ranks Australia #1, MilX ranks it #2 behind the US. | industry | [Countries with the highest YouTube CPM in 2026 (MilX, update](https://milx.app/en/cases/in-what-countries-cpm-are-the-highest) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) [YouTube Shorts RPM vs Long-Form (AIR Media-Tech, updated 202](https://air.io/en/air-data-findings/youtube-shorts-rpm-vs-long-form-how-much-do-shorts-earn-in-2026) (industry) |
| DE | Germany | USD | 9.79 | 18.79 | 3.4 | 6.2 | 0.163 | MilX CPM is a creator-network (Studio-side) figure; Lenostube CPM is advertiser-side and runs about 2x higher. RPM values are the sources' own estimates for long-form. | industry | [Countries with the highest YouTube CPM in 2026 (MilX, update](https://milx.app/en/cases/in-what-countries-cpm-are-the-highest) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) [YouTube Shorts RPM vs Long-Form (AIR Media-Tech, updated 202](https://air.io/en/air-data-findings/youtube-shorts-rpm-vs-long-form-how-much-do-shorts-earn-in-2026) (industry) |
| CH | Switzerland | USD | 12.98 | 23.13 | 4.55 | 7.63 | – | MilX CPM is a creator-network (Studio-side) figure; Lenostube CPM is advertiser-side and runs about 2x higher. RPM values are the sources' own estimates for long-form. | industry | [Countries with the highest YouTube CPM in 2026 (MilX, update](https://milx.app/en/cases/in-what-countries-cpm-are-the-highest) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) |
| FR | France | USD | 6.76 | 6.76 | 2.35 | 3.7 | – | Single source (MilX); Lenostube's table does not list France. | industry | [Countries with the highest YouTube CPM in 2026 (MilX, update](https://milx.app/en/cases/in-what-countries-cpm-are-the-highest) (industry) |
| JP | Japan | USD | 5.68 | 10.53 | 2.0 | 3.1 | – | MilX CPM is a creator-network (Studio-side) figure; Lenostube CPM is advertiser-side and runs about 2x higher. RPM values are the sources' own estimates for long-form. | industry | [Countries with the highest YouTube CPM in 2026 (MilX, update](https://milx.app/en/cases/in-what-countries-cpm-are-the-highest) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) |
| BR | Brazil | USD | 1.14 | 1.14 | 0.58 | 0.58 | – | Single source (Lenostube); MilX top-20 list does not include Brazil. | industry | [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) |
| IN | India | USD | 0.74 | 0.83 | 0.46 | 0.46 | – | MilX lists India among lowest-CPM regions at about $0.74 (no RPM estimate). Lenostube's table says $0.83 CPM while its prose says $0.70, an internal inconsistency. | industry | [Countries with the highest YouTube CPM in 2026 (MilX, update](https://milx.app/en/cases/in-what-countries-cpm-are-the-highest) (industry) [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) |
| ID | Indonesia | USD | 0.74 | 0.74 | 0.41 | 0.41 | – | Single source (Lenostube). | industry | [YouTube CPM & RPM Rates 2026 (Lenostube, updated 2026-04](https://www.lenostube.com/en/youtube-cpm-rpm-rates/) (industry) |

## Engagement-Raten im Vergleich

| Plattform | Stufe | Follower | Engagement-Rate % | Basis | Formel | Stichprobe | Zeitraum | Hinweise | Quellenart | top quartile pct | top 10pct pct | p25 pct | p75 pct | Quellen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TikTok | all (brands) | – | 3.73 | per follower | (likes + comments + shares + saves) / followers x 100 | brand accounts, 70M posts | Jan 2024 to Dec 2025 (2025 values labelled 2026) | Up from 2.50% the year before (+49%). | industry | – | – | – | – | [2026 Social Media Benchmarks (Socialinsider)](https://www.socialinsider.io/social-media-benchmarks) (industry) |
| Instagram | all (brands) | – | 0.48 | per follower | (likes + comments) / followers x 100 | brand accounts, 70M posts | Jan 2024 to Dec 2025 (2025 values labelled 2026) | – | industry | – | – | – | – | [2026 Social Media Benchmarks (Socialinsider)](https://www.socialinsider.io/social-media-benchmarks) (industry) |
| Facebook | all (brands) | – | 0.15 | per follower | (reactions + comments + shares) / fans x 100 | brand accounts, 70M posts | Jan 2024 to Dec 2025 (2025 values labelled 2026) | Rival IQ/Quid 2026 says Facebook engagement held flat but gives no figure. | industry | – | – | – | – | [2026 Social Media Benchmarks (Socialinsider)](https://www.socialinsider.io/social-media-benchmarks) (industry) |
| X | all (brands) | – | 0.12 | per follower | (likes + retweets) / followers x 100 | brand accounts, 70M posts | Jan 2024 to Dec 2025 (2025 values labelled 2026) | – | industry | – | – | – | – | [2026 Social Media Benchmarks (Socialinsider)](https://www.socialinsider.io/social-media-benchmarks) (industry) |
| TikTok | all (brands, median per post) | – | 2.01 | per follower | total interactions / followers | brands, 150 random companies per industry | calendar 2025 vs 2024 | – | industry | – | – | – | – | [2026 Social Media Industry Benchmark Report (Quid / Rival IQ](https://www.quid.com/knowledge-hub/resource-library/blog/2026-social-media-industry-benchmark-report) (industry) |
| Instagram | all (brands, median per post) | – | 0.3 | per follower | total interactions / followers | brands, 150 random companies per industry | calendar 2025 vs 2024 | Down from 0.36% (-17% YoY). | industry | – | – | – | – | [2026 Social Media Industry Benchmark Report (Quid / Rival IQ](https://www.quid.com/knowledge-hub/resource-library/blog/2026-social-media-industry-benchmark-report) (industry) |
| X | all (brands, median per post) | – | 0.03 | per follower | total interactions / followers | brands, 150 random companies per industry | calendar 2025 vs 2024 | Up from 0.015% in 2024. | industry | – | – | – | – | [2026 Social Media Industry Benchmark Report (Quid / Rival IQ](https://www.quid.com/knowledge-hub/resource-library/blog/2026-social-media-industry-benchmark-report) (industry) |
| YouTube | all (brands, median) | – | 0.21 | per follower (subscriber) | total interactions / followers | brands, 150 random companies per industry | calendar 2025 vs 2024 | First year YouTube is included in this report. | industry | – | – | – | – | [2026 Social Media Industry Benchmark Report (Quid / Rival IQ](https://www.quid.com/knowledge-hub/resource-library/blog/2026-social-media-industry-benchmark-report) (industry) |
| LinkedIn | all (business pages) | – | 5.2 | not confirmed on opened pages (Socialinsider LinkedIn reports are commonly impression-based) | not stated in opened source | 1.3M posts, 16,645 business pages | 2026 report | Value relayed by Pollen citing Socialinsider; Socialinsider's landing page confirms the sample but not the headline rate. Pollen also cites Metricool: personal profiles 2.6% vs company pages 1.74%. | industry | – | – | – | – | [LinkedIn Engagement in 2026: What the Data Actually Shows (P](https://www.justpollen.com/blog/linkedin-engagement-study-2026) (industry) [LinkedIn Engagement Benchmarks 2026 (Socialinsider report la](https://www.socialinsider.io/reports/linkedin-engagement-benchmarks) (industry) |
| YouTube | long-form videos (all sizes) | – | 3.48 | per view | (likes + comments) / views x 100 | 2,251 videos from 309 channels, measured 7 to 30 days after publishing | 2026 | Top quartile 4.91%, top 10% 7.26%. | industry | 4.91 | 7.26 | – | – | [YouTube Benchmarks 2026 (OverseerOS)](https://www.overseeros.com/blog/youtube-benchmarks-2026) (industry) |
| YouTube | Shorts (all sizes) | – | 2.71 | per view | (likes + comments) / views x 100 | OverseerOS sample (see long-form row) | 2026 | Top quartile 4.55%, top 10% 6.67%. | industry | 4.55 | 6.67 | – | – | [YouTube Benchmarks 2026 (OverseerOS)](https://www.overseeros.com/blog/youtube-benchmarks-2026) (industry) |
| YouTube | nano | 1K-10K subscribers | 3.77 | per view | (likes + comments) / views (30-second view standard) | sample n=94,777 | measured before 2026-08-24 view-count change | P25 1.98%, P75 6.81%. YouTube switched view counting on 2026-08-24 per CreatorDB, so per-view rates after that date may be lower. | industry | – | – | 1.98 | 6.81 | [YouTube view count change research (CreatorDB, 2026-08-18)](https://creatordb.app/research/youtube-view-count-change/) (industry) |
| YouTube | micro | 10K-100K subscribers | 3.84 | per view | (likes + comments) / views (30-second view standard) | sample n=983,194 | measured before 2026-08-24 view-count change | P25 2.02%, P75 6.69%. YouTube switched view counting on 2026-08-24 per CreatorDB, so per-view rates after that date may be lower. | industry | – | – | 2.02 | 6.69 | [YouTube view count change research (CreatorDB, 2026-08-18)](https://creatordb.app/research/youtube-view-count-change/) (industry) |
| YouTube | mid/macro | 100K-1M subscribers | 3.29 | per view | (likes + comments) / views (30-second view standard) | sample n=327,222 | measured before 2026-08-24 view-count change | P25 1.69%, P75 5.77%. YouTube switched view counting on 2026-08-24 per CreatorDB, so per-view rates after that date may be lower. | industry | – | – | 1.69 | 5.77 | [YouTube view count change research (CreatorDB, 2026-08-18)](https://creatordb.app/research/youtube-view-count-change/) (industry) |
| YouTube | mega | 1M+ subscribers | 2.56 | per view | (likes + comments) / views (30-second view standard) | sample n=47,725 | measured before 2026-08-24 view-count change | P25 1.23%, P75 4.5%. YouTube switched view counting on 2026-08-24 per CreatorDB, so per-view rates after that date may be lower. | industry | – | – | 1.23 | 4.5 | [YouTube view count change research (CreatorDB, 2026-08-18)](https://creatordb.app/research/youtube-view-count-change/) (industry) |
| Instagram | nano | 1K-10K | 2.79 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| Instagram | micro | 10K-100K | 0.97 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| Instagram | mid | 100K-500K | 0.87 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| Instagram | macro | 500K-1M | 0.89 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| Instagram | mega | 1M+ | 0.83 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| TikTok | nano | 1K-10K | 2.29 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| TikTok | micro | 10K-100K | 0.62 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| TikTok | mid | 100K-500K | 0.5 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| TikTok | macro | 500K-1M | 0.56 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| TikTok | mega | 1M+ | 0.54 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| YouTube | nano | 1K-10K | 0.64 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| YouTube | micro | 10K-100K | 0.29 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| YouTube | mid | 100K-500K | 0.19 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| YouTube | macro | 500K-1M | 0.15 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| YouTube | mega | 1M+ | 0.11 | per follower | (likes + comments) / followers x 100, averaged over recent posts | 141.7M active creators (median) | September 2026 | – | industry | – | – | – | – | [Influencer Engagement Rate Benchmarks 2026 (IQFluence)](https://iqfluence.io/public/industry-reports/influencer-engagement-rate-benchmarks-2026-what-good-looks-like-across-different-creators) (industry) |
| Instagram | nano | 1K-10K | 2.19 | per follower | not stated in opened summary | HypeAuditor creator database | 2025 report | Nano creators are 76% of Instagram creators (HypeAuditor). | industry | – | – | – | – | [The State of Influencer Marketing 2025 (HypeAuditor)](https://hypeauditor.com/state-of-influencer-marketing-2025/) (industry) |
| TikTok | nano | 1K-10K | 11.9 | per follower | not stated in opened summary | HypeAuditor creator database | 2025 report | Much higher than IQFluence's 2.29% for the same tier; formula differences likely (TikTok rates are sometimes computed per view). | industry | – | – | – | – | [The State of Influencer Marketing 2025 (HypeAuditor)](https://hypeauditor.com/state-of-influencer-marketing-2025/) (industry) |
| YouTube | sponsored creator content: YouTube videos | – | 6.0 | not stated | not stated | 21,000+ collaborations on Collabstr | 2025 (2026 report) | Engagement of sponsored deliverables booked on the Collabstr marketplace; not comparable with brand-account benchmarks. | industry | – | – | – | – | [Collabstr Annual Influencer Marketing Report 2026](https://collabstr.com/2026-influencer-marketing-report) (industry) |
| Instagram | sponsored creator content: Instagram Reels | – | 5.0 | not stated | not stated | 21,000+ collaborations on Collabstr | 2025 (2026 report) | Engagement of sponsored deliverables booked on the Collabstr marketplace; not comparable with brand-account benchmarks. | industry | – | – | – | – | [Collabstr Annual Influencer Marketing Report 2026](https://collabstr.com/2026-influencer-marketing-report) (industry) |
| YouTube | sponsored creator content: YouTube Shorts | – | 4.5 | not stated | not stated | 21,000+ collaborations on Collabstr | 2025 (2026 report) | Engagement of sponsored deliverables booked on the Collabstr marketplace; not comparable with brand-account benchmarks. | industry | – | – | – | – | [Collabstr Annual Influencer Marketing Report 2026](https://collabstr.com/2026-influencer-marketing-report) (industry) |
| Instagram | sponsored creator content: Instagram posts | – | 3.5 | not stated | not stated | 21,000+ collaborations on Collabstr | 2025 (2026 report) | Engagement of sponsored deliverables booked on the Collabstr marketplace; not comparable with brand-account benchmarks. | industry | – | – | – | – | [Collabstr Annual Influencer Marketing Report 2026](https://collabstr.com/2026-influencer-marketing-report) (industry) |
| TikTok | sponsored creator content: TikTok videos | – | 2.0 | not stated | not stated | 21,000+ collaborations on Collabstr | 2025 (2026 report) | Engagement of sponsored deliverables booked on the Collabstr marketplace; not comparable with brand-account benchmarks. | industry | – | – | – | – | [Collabstr Annual Influencer Marketing Report 2026](https://collabstr.com/2026-influencer-marketing-report) (industry) |

## Preise für Sponsored Posts nach Followerzahl

| Plattform | Stufe | Follower | Währung | Einheit | Tief | Hoch | Hinweise | Quellenart | Quellen |
|---|---|---|---|---|---|---|---|---|---|
| Instagram | nano | 1K-10K | USD | per sponsored post/video | 10 | 500 | – | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) [Influencer marketing cost: 2026 rate card by tier and platfo](https://www.contentgrip.com/influencer-marketing-rate-card/) (industry) |
| Instagram | micro | 10K-100K | USD | per sponsored post/video | 100 | 5000 | – | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) [Influencer marketing cost: 2026 rate card by tier and platfo](https://www.contentgrip.com/influencer-marketing-rate-card/) (industry) |
| Instagram | mid | 100K-500K | USD | per sponsored post/video | 1600 | 20000 | Influencer Marketing Hub uses 4 tiers (macro = 100K-1M), so its macro figure is shown for both mid and macro. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) [Influencer marketing cost: 2026 rate card by tier and platfo](https://www.contentgrip.com/influencer-marketing-rate-card/) (industry) |
| Instagram | macro | 500K-1M | USD | per sponsored post/video | 5000 | 50000 | Influencer Marketing Hub uses 4 tiers (macro = 100K-1M), so its macro figure is shown for both mid and macro. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) [Influencer marketing cost: 2026 rate card by tier and platfo](https://www.contentgrip.com/influencer-marketing-rate-card/) (industry) |
| Instagram | mega | 1M+ | USD | per sponsored post/video | 10000 | – | Open-ended; ContentGrip's floor is 10x the others. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) [Influencer marketing cost: 2026 rate card by tier and platfo](https://www.contentgrip.com/influencer-marketing-rate-card/) (industry) |
| TikTok | nano | 1K-10K | USD | per sponsored post/video | 5 | 200 | – | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) |
| TikTok | micro | 10K-100K | USD | per sponsored post/video | 200 | 1200 | – | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) |
| TikTok | mid | 100K-500K | USD | per sponsored post/video | 800 | 5000 | Influencer Marketing Hub uses 4 tiers (macro = 100K-1M), so its macro figure is shown for both mid and macro. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) |
| TikTok | macro | 500K-1M | USD | per sponsored post/video | 800 | 15000 | Influencer Marketing Hub uses 4 tiers (macro = 100K-1M), so its macro figure is shown for both mid and macro. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) |
| TikTok | mega | 1M+ | USD | per sponsored post/video | 5000 | 50000 | Upper end open-ended in both sources. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) |
| YouTube | nano | 1K-10K | USD | per sponsored post/video | 20 | 1000 | Large disagreement at the nano tier. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) |
| YouTube | micro | 10K-100K | USD | per sponsored post/video | 200 | 10000 | – | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) [Influencer marketing cost: 2026 rate card by tier and platfo](https://www.contentgrip.com/influencer-marketing-rate-card/) (industry) |
| YouTube | mid | 100K-500K | USD | per sponsored post/video | 5000 | 25000 | Influencer Marketing Hub uses 4 tiers (macro = 100K-1M), so its macro figure is shown for both mid and macro. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) [Influencer marketing cost: 2026 rate card by tier and platfo](https://www.contentgrip.com/influencer-marketing-rate-card/) (industry) |
| YouTube | macro | 500K-1M | USD | per sponsored post/video | 10000 | 50000 | Influencer Marketing Hub uses 4 tiers (macro = 100K-1M), so its macro figure is shown for both mid and macro. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) |
| YouTube | mega | 1M+ | USD | per sponsored post/video | 20000 | 50000 | Upper end open-ended in both sources. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) |
| Facebook | nano | 1K-10K | USD | per sponsored post/video | 25 | 250 | Single source. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) |
| Facebook | micro | 10K-100K | USD | per sponsored post/video | 250 | 1250 | – | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) |
| Facebook | mid | 100K-500K | USD | per sponsored post/video | 1250 | 12500 | Single source. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) |
| Facebook | macro | 500K-1M | USD | per sponsored post/video | 12500 | 25000 | Single source. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) |
| Facebook | mega | 1M+ | USD | per sponsored post/video | 25000 | – | Single source, open-ended. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) |
| X | nano | 1K-10K | USD | per sponsored post/video | 2 | – | Shopify prices nano X creators per 1,000 followers rather than per post. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) [Influencer Rates (Influencer Marketing Hub, 2026-10-06)](https://influencermarketinghub.com/influencer-rates/) (industry) |
| X | micro | 10K-100K | USD | per sponsored post/video | 20 | 100 | Single source. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) |
| X | mid | 100K-500K | USD | per sponsored post/video | 100 | 1000 | Single source. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) |
| X | macro | 500K-1M | USD | per sponsored post/video | 1000 | 2000 | Single source. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) |
| X | mega | 1M+ | USD | per sponsored post/video | 2000 | – | Single source, open-ended. | industry | [Influencer Pricing 2026 (Shopify Blog, 2026-06-22)](https://www.shopify.com/blog/influencer-pricing) (industry) |
| LinkedIn | all (B2B creators) | – | USD | per sponsored post/video | 200 | 15000 | Single source; LinkedIn pricing is driven by audience quality more than follower count. | industry | [Influencer marketing cost: 2026 rate card by tier and platfo](https://www.contentgrip.com/influencer-marketing-rate-card/) (industry) |
| YouTube | all tiers (marketplace average) | – | USD | per collaboration (average) | 255 | 311 | Average across all creator sizes on the Collabstr marketplace (472,000+ packages, 21,000 collaborations); nearly 80% of deals under $300. low = average payout, high = average asking price. | industry | [Collabstr Annual Influencer Marketing Report 2026](https://collabstr.com/2026-influencer-marketing-report) (industry) |
| Instagram | all tiers (marketplace average) | – | USD | per collaboration (average) | 193 | 214 | Average across all creator sizes on the Collabstr marketplace (472,000+ packages, 21,000 collaborations); nearly 80% of deals under $300. low = average payout, high = average asking price. | industry | [Collabstr Annual Influencer Marketing Report 2026](https://collabstr.com/2026-influencer-marketing-report) (industry) |
| TikTok | all tiers (marketplace average) | – | USD | per collaboration (average) | 186 | 182 | Average across all creator sizes on the Collabstr marketplace (472,000+ packages, 21,000 collaborations); nearly 80% of deals under $300. low = average payout, high = average asking price. | industry | [Collabstr Annual Influencer Marketing Report 2026](https://collabstr.com/2026-influencer-marketing-report) (industry) |
| X | all tiers (marketplace average) | – | USD | per collaboration (average) | 76 | 179 | Average across all creator sizes on the Collabstr marketplace (472,000+ packages, 21,000 collaborations); nearly 80% of deals under $300. low = average payout, high = average asking price. | industry | [Collabstr Annual Influencer Marketing Report 2026](https://collabstr.com/2026-influencer-marketing-report) (industry) |

## Methode

Compiled 2026-10-12/13 from pages opened during research. Ranges (low/high) span all listed sources; by_source keeps each source's own figure. Currency USD. RPM = creator earnings per 1,000 views after platform share; CPM = ad price per 1,000 impressions. Industry figures are estimates or sample-based and vary widely by audience country, season and format.

Bitte zitieren als: Shortform Kit (2026), Creator Monetization Data 2026, shortformkit.com/de/creator-monetarisierung-daten-2026/.

## Häufige Fragen

**Darf ich diese Daten verwenden?**
Ja, unter CC BY 4.0. Bitte Shortform Kit mit Link nennen.

**Wie aktuell sind die Werte?**
Alle Werte wurden am 2026-10-13 an den verlinkten Quellen geprüft. Plattformen ändern ihre Regeln oft, die Seite wird regelmässig aktualisiert.

**Was heisst official und industry?**
official: von der Plattform oder dem Normgremium selbst veröffentlicht. industry: Branchenbericht oder Fachseite, weil es keine offizielle Angabe gibt.


Source: Shortform Kit (https://shortformkit.com/de/creator-monetarisierung-daten-2026/). Free, no login.